[mitchelldm7]

This article suggests that it is Groupon's fault. Nothing could be further from the truth. Not even the most aggressive account executive could force this plan down the throat of a business owner. They solely elect to proceed with a Groupon promotion or not.

The fact that it was so successful is hardly a negative for Groupon -- quite the opposite, in fact. It suggests instead their command over marketing capabilities and their eager customer base.

This business owner should have worked with Groupon to design a promotion that covered costs - so that this wasn't so financially damaging.