[fredophile]

> it's orthogonal to relevance of content

I disagree. The way content is presented matters. Splitting an article into 4-6 pages and filling those pages with ads makes me not want to read that content. I'd much rather go somewhere that has the same text in a single page and only a few ads.

[beambot]

What about playing 2-3 unskippable video ads before watching the actual content? Thus, Google should degrade YouTube search results as well!

[ajmurmann]

The ideal search engine would show me the ad-free page first given otherwise identical quality. Of course Google will never do anything like that. That's why I'm hoping for an alternative search engine to do so.