[slugiscool99]

$2 cpm (https://www.ethicalads.io/publishers/faq/#how-much-will-i-ma...) is not higher than adsense, especially for a high value audience like US developers. We were seeing ~$5-$8 cpms on adsense for a much less affluent demographic on our site.

Totally support this and am rooting for alternative ad networks - especially ones like this. However I think it's fair to acknowledge that without tracking it's inevitable that you'll have less value to provide to advertisers. We can't have our cake and eat it too.

[ericholscher]

We definitely get a lot more than that for US developers (pricing here: https://www.ethicalads.io/advertisers/#pricing). The CPM is averaged across all the traffic in the network, as most sites have traffic from eg. Poland, as well as the US, and the average ends up quite a bit lower.

We also want to underpromise and overdeliver, so we generally keep our published numbers on the conservative side.