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by lupire 1383 days ago
Why don't you use SEO on your non-campaign transactional and info sites?

Those are the ones that need protection from fee scammers. It seems you've got it exactly backwards.
1 comments
nicoburns 1383 days ago
SEO is what the scammers use. When Google prioritises an authoritative page, that’s making SEO less important.
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lupire 1382 days ago
No, that's "black hat SEO".

Google has a support article with SEO advice:

https://support.google.com/webmasters/answer/7451184?hl=en/

link
petepete 1382 days ago
This. The major risk isn't losing to SEO, it's that the shady operators pay for ads that appear above search results.

Lots of people don't realise they're ads and not the official service.

Google didn't really do much to combat it until the law was changed a year or two ago.

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