[bogwog]

> Why would anyone leave money on the table and not do scummy / google / facebook ads

If ethical ads do a better job of reaching developers, you would be leaving money on the table by not using them.

Supply and demand applies, as usual. Companies selling dev services want more effective ad campaigns, ethical ads are less likely to be blocked/ignored by their target demographic, thus demand for ethical ads goes up. The supply of websites/apps running ethical ads is relatively low, so that means the payouts of those ads are higher.

So in the end, running ethical ads on your dev-oriented website could make more money than google/facebook ads, advertisers could get more return on their investment, and end-users benefit from ethical and less-intrusive advertising (although that might not last forever once the MBAs are brought in to chase growth)

[ericholscher]

Love this reply! Hopefully we can make the real world act like that idealized version in your post :)