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"I returned, and saw under the sun, that the race is not to the
swift, nor the battle to the strong, neither yet bread to the wise,
nor yet riches to men of understanding, nor yet favour to men of
skill; but time and chance happeneth to them all." It's true that effort helps success, and working for visibility is as
important as working on making something great. But sometimes life is just arbitrary. Anyone who has worked in the "pop" media knows this. Artists pour
their life and soul into films, symphonies and albums that get no
listeners. They practice guitar for 10,000 hours and agonise over each
note of a composition. They push and nothing happens, and they live in
perpetual hope of "being discovered" in a world of overwhelming
over-supply. One day some kid sticks a bangin' donk on a boing sound
and it goes straight to the top of the charts with no explanation. Unfair? Unjust? Not really, if you allow for the essential randomness of things.
Perhaps we put far too much belief in our ability to value things, and
that includes marketing and communication as much as "quality" of
design and execution. |