[mattkrause]

But do they really need some kind of elaborate fingerprint-and-retarget scheme when they've already got your name, address, credit card, and possibly passport details?

[vineyardmike]

Who says anything about tracking tech? Show the ad right at checkout when the person is booking the travel… yanno on the site they booked the flight.

The point isn’t getting info, it’s up selling in the moment.