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by cbo
5317 days ago
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> What is Google's core business? Advertising. While this is true, I think Google understands it well enough that they take it a step further: growing internet usage as a whole. Google will gain advertising revenue as long as it's used, and it's used literally almost every time anyone uses the internet. Even if people don't use Google Search directly, than there's a good chance that the sites they visit use Google Adwords or some other Google product, which in the end will earn money for Google. So it follows that Google should devote resources to ramping up internet usage, and they have. That's why they built and maintain Android and Chrome, and why they're building Google Fiber. They even reduce the amount of resources they have to devote to some of these products by open-sourcing them, and also -- especially in the case of Android with the Open Handset Alliance-- sharing the workload with groups that have similar interests. To help ensure that people have no barriers to using the internet, which means that people will have no barriers to using Google. |
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