[charlesdm]

Interesting. I don't think it's necessarily because they are non tech people but more because as a developer, you've heard a lot of so called 'brilliant' ideas. Frankly, many are crap. Show us something that is worth putting our time in.

That said, you really need to disclose some basic things about your idea, eg sector and type of app/software. If you spark my interest, how can I quickly know it really is something for me?