Love this type of discussion. I'll give you that there are many sub jobs within the job of growing revenue faster. I'll also give you that Sales's job is also to create revenue. Revenue creation/growth is the job for both marketing and sales. They have different sub jobs to achieve that.
What do you think marketing does that's above and beyond growing revenue faster? :)
Most people don't buy when they see marketing, rather the marketing influences their decision making when they are at the buying point. This is why is said the main thing marketing does is create brand awareness
What do you think marketing does that's above and beyond growing revenue faster? :)
I'm here to learn new perspectives.