[ergonaught]

Must we? Yes, because people who do not clearly identify and thus do not clearly understand "the problem" are responsible for producing "the solution", the point of which is also never clearly identified nor understood.

In the meantime, shortsighted and greedy "site/platform owners" (ex: the people who think 3 popups and 47 ads are a quality user experience when trying to read a recipe for pancakes) in conjunction with the heinous adtech industry have already moved on and do not care.

99% of people already just accept the cookies just like they click through the EULA popups and simply don't give a damn about this. The tracking companies already engineer solutions to enable tracking without the "easy mode" of cookies.

By the time the fumbling incompetents produce "the solution", the target has already moved, and since those folks are very much OPPOSED to actual individual privacy/sovereignty they will continue to waffle around with halfway things which only degrade the user experience without solving anything.

Errr.