I think what edw519 is getting at is that you should focus on the most important thing in the context of your business/goals. If you're a cancer researcher then, yes, get on top of that cancer research.
But if you're doing a software product, focus on building out a great feature or talking to your customers before you start wasting time on a pretty logo.
But if you're doing a software product, focus on building out a great feature or talking to your customers before you start wasting time on a pretty logo.