[heavymark]

This is why MFP will be able to get away with charging. There are endless apps out there, includes ones that look better with better features like LifeSum or ones that do the whole kitchen sink which some prefer. But the databases in all of those are smaller and notably much less accurate. If you eat the same thing all the time in general and those are in the database correctly in your app of choice then that's fine, but if you want to go out anywhere or shop anything at your grocery and feel confident it will be there and accurate far more often than any other app that MFP is the clear winner, and others can't grow their database without the userbase. So I think the only ones who will be able to compete are if say Google and or Apple enter the space with their resources to build a large and accurate database in partnerships, and then from their large user base.