[xeromal]

It's hard not to open https://www.chiselstrike.com/ and notice that you sell something and then assume your blog post is part of that endeavor.

My personal opinion is that if you don't want to come off as selling something because your genuinely interested in tech, just publish under a different domain or pseudoname

[agallego]

this is a bad take. people work on problems they find interesting. it follows that you write about them because you can. the author has worked on kernel hypervisors, databases and now doing stuff around code generation. btw their code is apache 2 and on github, what they sell is the hosted version.