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by iso1337 1387 days ago
Instagram is one of the few platforms that allows you to comment on ads. It's pretty interesting as the comments tend to be overwhelmingly negative.
6 comments

Reddit also allows or used to allow commenting on the some ads.
Outrage drives engagement, it's making people engaged with ads. I'm sure there's a positive effect there to conversation rates.
Facebook/Meta also allows it I think, but comment section on ad publications is heavily moderated
Twitter also
Although, now it is also possible to disable replies on a tweet (sponsored or otherwise)
I noticed the opposite, there's a lot of people leaving positive comments on a lot of ads.
Facebook also allows that