[sokoloff]

For me, the primary issue is that the Apple TV isn't good enough to be the most-commonly-used device driving the display. FireTV (4K version) wins the battle for the living room display (and it's not even close, with TiVo being 2nd and Apple TV a pretty distant 3rd).

To some extent, it's self-reinforcing. Once the FireTV gets a lead, all it has to do to maintain/extend that lead is reasonably support playback of whatever new format/source and Plex works great on it. If FireTV supported TV as well as TiVo does, it might end up with 100% of the living room display share.

(I also have Plex sharing to devices outside the house, but that's a <1% use case, mostly when it's us traveling somewhere and the kids wanting to watch something that's on Plex.)

[smileybarry]

Fair, I used Android TV (picked a TV with a decent chipset) before, and it played what I wanted well. The reason I got an Apple TV was because I loved Infuse on iOS, wanted some (easier) AirPods integration and found out all the apps I use are dramatically better on tvOS. Plus Android TV was starting to really annoy me with bugs and slowdowns.

I'm not in the US or mainland Europe so Fire and TiVo devices aren't really available or working well here, half their apps would just be blank.