[GekkePrutser]

Nothing MS does has coolness. Remember the Zune? Functionally it was a great alternative to the iPod. It just totally lacked cool. I mean dark brown seriously? Or Windows 8, they just lack total feeling with what the market wants (or think they know better)

I think Microsoft is an organisation that's just too fragmented. Different BUs pulling it into different directions without a clear overall strategy.

Like with edge, they do some good stuff like ad/tracking blocking but at the same time introduce really nasty buy now and pay later scams that undermine any chance of it becoming a respected product. And that have no place in a browser at all.