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Autogenerated, often fantastical, never-seen-before AI images strike me as a paradigmatically 'transformative' use. It's novel. It's shocking to many practicioners how flexible & high-quality the images can be. It will unlock all sorts of new downstream creation. The representation that feeds the generation is statistical, even to the point of being plausibly factual: these things/people/places/concepts can be abstractly represented as the balanced weights inside the model. And under US law, facts aren't copyrightable. I could see a case being factored as: (1) the scraping/training/ephemeralization itself involves the usual copying of downloading/locally-processing images, like indexing, but all those 'copying' steps are fair-use protected, as science/transformative/de-minimus/whatever; (2) any subsequent new-image generation no longer involves any 'copying', only new creation from distilled patterns of the entire training corpus, in which Getty retains no 'trace tincture' of copyright-control. So there's no specific acts of illegal copying to penalize. Also, a human artist would be allowed to review related Getty/etc preview images, free on the web, to familiarize themself with a person or setting, before drawing it themself, with their own flair – as long as they don't copy it substantially. Why wouldn't an AI artist? |
People are really underplaying how damaging this is going to be for the industry. It's going to completely decimate it. You can already see people using names of artists in the DALL-E prompt to get "their" work for few dollars avoiding any copyright or social issues.
Artists will suddenly be competing with AI on price and time - why we should pay you living wage when we instantly generate something close enough.
Why would anyone try to create some new aesthetic or push anything further if their effort will be replicated next week when the model gets updated with new source data. Everything is gonna get stuck to aesthetic of 2025 and before.
It's completely inhuman.