I'm working with media artists and the very best way to make them flee is to tell them that they have to use the keyboard. Yes, there's the occasional geek but the overwhelming majority really doesn't like it - I'm not even talking about coding (I saw people get up and leave when showing code stuff in art contexts), just for instance having to use some keyboard shortcuts to do something is already too much in many cases, things have to be doable through mouse interaction exclusively.
those are salaried people who have to do a job and get paid for it each month, the artists I work with are independent artists who do stuff like art installations, etc. on their name. It's really really not the same mindset.