[Zakharov]

The first section of the article seems like a good argument for why firms should focus primarily on absolute long-term profit. Then the author ignores this and starts talking about "customer delight", without any justification for its importance.

[umarmung]

Yes, I noticed that semi-dichotomy too.

It is like this Forbes author "Steve Denning" is trying to piggy-back his own ideas on Clayton Christensen's central thesis.