[orky56]

I'm a little disappointed by the fact that the Op needed to change the title, perhaps to artificially drum up more attention. It doesn't take an MBA to know that businesses seek profits. Also, NPS (Net Promoter Score), which the author argues for over IRR & RONA, also <shock> gets taught in business school. It's up to the individual student to apply his/her craft correctly. If industry is demanding a certain way of thinking, it would seem pretty straightforward that business schools would like to incorporate that into its ciriculum so students can be prepared to work at those companies.

A business focused on profits? It is a business after all. Product development, R&D, and long-term profits are nice, but only when you can at least get through the short-term. Just my perspective on the situation.

[Vivtek]

Well, given that this title is a pretty decent summary of the first sentence of the article, I think it's not really artificially drumming up more attention so much as accurately characterizing the content.