[bmccormack]

Professor Christensen gave this talk (or one very similar) at Business of Software this year. He was phenomenal.

One thing I like a lot about the culture in younger companies, especially in tech, is that while we are conscious of the appropriate financial ratios, we're not driven by them. For example, Fog Creek, while profitable, isn't driven only by profit, and happens to be passionate about giving developers a great place to work and helping developers create better software (among other things).

[ShabbyDoo]

"isn't driven only by profit"

I will argue that establishing such a reputation, even at the expense of short-term profits, likely is profit maximizing. So, you are profit driven -- just in a way which also happens ot feel good ;)

[SoftwareMaven]

That is mixing up causality. Just because significant profit comes your way does not mean you are in any way driven by it.