For me, I'd be happy with it if it can fulfill the same role in recipes even if it doesn't taste quite the same. Beyond Burger doesn't taste exactly the same as hamburger but if I didn't know it was plant based I'd have thought it was some sort of ground ruminant and it still results in good chili.
Yeah, the critical test is whether they can get the umami from the mushrooms and the smoke flavor into the coconut oil they're adding. It might be that the flavor doesn't travel with it in which case the product won't be any good in a lot of use cases I care about.