[sdoering]

Exactly this. I just can't deal with this (I call it) SEOfication of the world.

Content like this always rubs me the wrong way. Not genuinely written because it must be said, because of a deeply felt need to express oneself. But to present oneself in a very specific but essentially superfluous and artificial way.

Maybe it is me being more and more disillusioned by all this kind of superficial content. Maybe it is just me having a different opinion was I could regard as deep content.

[robotnikman]

I feel the same way. It seems like a good chunk of content online is published just for an ultimately superficial purpose. One just has to take a quick look at LinkedIn to see many examples, but by no means is it limited to just there.