[DaftDank]

I assume that storage has gotten so cheap now that storing everything forever is feasible for companies? I always knew they had to retain content for X period of time, to comply with laws about data retention for criminal investigations, but I always assumed (from reading about it 10+ years ago) that because of how much extra storage space all the "deleted" content would take up, that it wouldn't be feasible for them to do it long-term for everything. I knew that would become a moot point eventually, and I suppose that is now.

[Sparyjerry]

It is. I recall seeing some documentary about Facebook for the exact same thing - that it was cheaper to buy new hard drives and inactivate old content than it is to try to permanently scrub old content, and that was probably 10 years ago.