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by _zamorano_
1398 days ago
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Daniel Kahneman, in his book thinking fast and slow, has a really good insight on why people in bad situations keep taking bad choices. Google "The fourfold pattern". Basically, he states that there's a cognitive bias where people in situations where a poor outcome is likely to happen, tend to risk too much, and not settle for a bad (but better) outcome that what they already have. If they kept compounding these "bad but better choices", they might have a chance. |
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