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With the success of AI content generation for text (GPT-3 etc.) and images (DALL-E etc.), it seems inevitable that music will soon be targeted as well, if not already. What's particularly interesting in the music sphere is that there are already well-established trends towards building a sort of ambient, atmospheric, generated soundscape. (For example, the famous "Lo-Fi girl" stream.) AI-generated content is a very natural progression here. Regarding the broader pop music industry, a "GPT-3 for music" would likely further inequalize the relative power of labels and musicians. If people who control music distribution can easily make hit songs without needing to hire songwriters, arrangers, or performers, they surely will do so. I can imagine a lot of music-related occupations potentially having to pivot to rely much more heavily on live performances to make any money. |
I could write a ten page rant on why AI and automation aren't a threat to musicians but it basically boils down to the fact that music is a human spectacle and we will continue to grow the industry through performing live music much like a robot that can mimic Tom Brady isn't a threat to teams selling tickets to see Tom Brady play live and people to watch it on TV (which exists, by the way).
At the end of the day, technology that lowers the barrier to entry for records and distribution is a massive boon to the industry at all levels. The rising tide lifts all boats. The companies doing interesting things with AI in music aren't just generating old shit, they're making tools to give to the next generation of creators to create new shit that no training can replicate, because it has never been done.