[buremba]

I believe they need to focus on the performance at least nowadays because both Databricks & BigQuery are also great products and they push Snowflake in terms of feature-parity and performance.

That being said, Snowflake is also pushing for the marketplace model where you publish your app natively to move your code where the customers environment is. If they become successful, the performance might not be the one of the incentives for the companies to go with Snowflake and the switching cost might be higher as companies will move more of their business logic embedded in the system.