[jiggy2011]

Depends on the ads I suppose. I'm surprised that there aren't any services that say "hey , we're going to make you watch ads but we'll let you choose what categories of adverts you get"

That way I don't get constant adverts for women's skincare products and get stuff about new video games instead.

[hollerith]

Hulu does let you choose in that every few weeks there's a short survey with questions like, How often do you go see first-run movies? Hulu claims that the purpose of the surveys is to customize my "ad experience".

[jc4p]

You can also click on "Ad Swap" at the top of every single ad and choose what out of three choices you'd rather see. Honestly I don't see the problem with ads on Hulu Plus. I'm paying for additional licensing fees and being able to watch the videos on any device I own.

[jiggy2011]

Ah , I'm in the UK so no Hulu available to me. The British TV channels have online services but they're typically the same 4 or 5 ads in rotation over and over again (except the BBC of course) and don't appear to be targeted at all.