[didgetmaster]

While I think it is definitely in a company's best long term interest to implement features that benefit its customers; it might not be in the best interest of those who are currently running the company.

We have seen many, many examples of executives who are willing to sacrifice the future of the company to get a personal short-term gain. Jack up the revenues (or slash costs) in ways that alienate customers is a great strategy when you plan to jump off with your golden parachute in a couple years when all your stock options vest.

[jjfoooo4]

Sure but to not even mention churn as something Snowflake is worried about is pretty silly. With the funding environment taking a dramatic turn they (and every other SaaS company) are going to be deeply concerned about price competition and churn

[danielmarkbruce]

Agreed. But a good article should have shown an example rather than a counter example. Intel might have been a good example. A good article would have shown the competing incentives at play rather than a single incentive.