[DanBC]

She makes a great point. Maybe, just maybe, things would get better if enough people didn't pay money to sites with awful usability.

But then I see how wildly successful Amazon is and I realise that I'm just dreaming.

[rachelbaker]

Thanks Dan!

Amazon is far from perfect, but they are the Walmart of the web. Small players need to be better, and hopefully know that Amazon.com is not the standard for which they should aim.