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by cheschire 1390 days ago
Video games are not sold at full price. 20 years ago the average game price was $50. The price point was universally increased to $60. In Europe the price point has scaled beyond that but in the USA the price has stayed $60. 20 years of inflation has not be accounted for in that price. 20 years of technology improvements leading to increased art team demands, etc.

And to top that off, the frequent mass sale events on popular game distribution channels have led to a culture of people not purchasing games UNLESS they are on sale.

I'm not a fan of the implementations they have selected to make up for that, but it's a bit disingenuous to imply that all money making on top of the $60 cost is profiteering.

2 comments

> 20 years of inflation has not be accounted for in that price

With all due respect, the inflation argument sounds good but is not based in the reality of the market. Other folks have gone into a lot more detail on why this argument is badly flawed.

But to pick a single argument: if the inflation argument was valid, companies - both AAA and indy - would be unable to make a profit without selling microtransactions. But those games and companies they are turning profits. Even companies selling games with microtransactions are getting record profits when you discount recurring revenue - microtransactions.

See Digital Devolver. See God of War.

Yeah but look at how large the market is, and how much it has grown since then. I'd imagine it's at least 10x the size and it costs virtually nothing to sell to all those additional customers. That's the real reason video game prices haven't kept pace with inflation.

Valve has proven with lots of data that holding deep discount sales actually greatly increases revenue. It took a long time for the industry to fully realize this.

They are not simply trying to cover costs. It's indeed charging what the market will bear. Which I have nothing against, I'm more upset that gamers fork over cash for all these micro-transactions. But that is another topic.