[alberth]

This is all much simpler than the post makes it sound.

It's usage-based pricing and customers are using more of it.

> a customer that joins a year ago and spends $1 is paying out well over $1.7 a year later

The entire article is based on this 1.7x "net dollar expansion" statement.

After integrating Snowflake, customers have found value in using Snowflake and are using more of it 1 year later.

Since Snowflake is billed on usage, that explains the net-dollar expansion.