[rsweeney21]

This is a great example of misaligned incentives.

Another example of misaligned incentives is LinkedIn. LinkedIn charges $3/message. The more messages sent on their platform, the more money they make. They are not incentivized to help sales or recruiters target the right people. It can be a cash cow in the short term, but it creates a negative experience for your users.

The fact that it has worked for so long is a testament to how strong network effects are.

In the case of Snowflake, high switching costs will protect them for a while.