[jeroenhd]

What's so special about Facebook? Before Facebook there was MySpace and before that there were others. During Facebook there were many competitors, some big, some small, but Facebook managed to hold out the longest.

Years before Facebook introduced DMs people were chatting on MSN and video calling over Skype. MSN and Skype were everywhere before Facebook took over, and if they weren't, alternatives like AIM were.

There's nothing technologically or ideologically superior to Facebook. Most new and interesting features have been a result of acquisition rather than internal drive for advancement. Facebook rolled out calling in 2013, three years after Skype did. Skype translator came out in 2014, Facebook added their version in 2018. Google Chat introduced a translation bot all the way back in 2012.

Their current quest for innovation centers around the Metaverse, something nobody but Facebook seems to want to be a thing. Even that is just the unholy amalgamation of Second Life and VRChat. The big difference there is that people actually use Second Life and VRChat.

Facebook made the best business model out of scraping the stuff people somehow fed freely into their system. It's one of the few remaining social media companies, that's it. None of the inventions you quoted were done by Facebook, they just copied features others thought out and merged them into a single place to become the bloated tech giant it is today.

[tetromino_]

I used Skype. I distinctly remember that my grandparents were not able to set up Skype on their own: I had to visit them and install the thing and set up their account and add everyone they wanted to into their contact list. I also distinctly remember the video/audio quality often being close to white noise when chatting across multiple international boundaries.

I used MySpace for a bit. As far as I remember, it was a network targeting teenagers. Not a place where, say, one could search for an electrician or a dentist, discuss the relative merits of the vegetable selection at nearby groceries, or look for baby formula in a time of shortage.

I used ICQ and IRC and MSN and AIM and plain old SMS. None of them invested much design effort in internationalization. IRC in particular was brutally hostile to non-English alphabets. None ever considered the possibility of auto-translationg a conversation between people speaking different languages; perhaps there were third party addons that tried to do so, but I never encountered them.

You are correct that Facebook did not invent its portfolio of technologies. What Facebook did is integrate them, implement them extremely well, and made them ridiculously easy to use for non-technical people, which is extraordinarily useful given that much of one's social circle is non-technical.