[bk]

I mostly agree. The single most important thing you have to do when starting a company (esp. without funding) is to choose the right customers.

How efficiently can you reach them? How well can you turn these leads into customers? What is their willingness and ability to pay, i.e. how much would your service be worth to them (e.g. in otherwise lost productivity)?

The last point kills a lot of consumer market segments for smart small business startups, because the ratio of customer acquisition costs and overhead to revenue is too crappy, aka profitability sucks, aka you're in the red too long and growth/scalability are limited.

Good luck!

[deathbyzen]

You've given me some things to think about and I appreciate it.