[askafriend]

Not only do they ask for consent before personalizing, they use random/anonymized device identifiers to correlate only first-party data (aka data they already have when you use their apps). This correlation isn't even associated with your name. It's also super easy to reset this identifier whenever you want.

They don't build extremely targeted data profiles with every piece of personal information possible and they don't track you across 3rd party apps and websites across the internet generally.

Apple's view is consistent with their actions. They do the bare minimum level of data correlation to deliver a useful feature - personalization. They also ask you before they do it. And they make it extremely easy to opt-out.

Again, they're not against personalization. They're against data practices that are dishonest/sneaky, don't ask for consent, or collect/store way more data than is necessary.