[FredPret]

Read their financial reporting, they jump through hoops to show service revenue to their owners

[imwillofficial]

I meant johnny Ive leaving, not the financials. Agree on that one for sure.

[tsunamifury]

Two things have been stated publicly and privately in some circles.

1) shift from hardware to services 2) remaining hardware directions (VR) focused in separating users from the world vs augmenting