[tomsaffell]

Yes, that probably & hopefully is their strategy. But is it mere co-incidence that their first major play of that strategy is for a show that is well loved by geeks? My guess is that the above probability does hold true, and that's part of the reason that this particular show is a going first.

[icandoitbetter]

The above probability does not hold true.

[ianferrel]

Netflix and Arrested Development watchers both skew young and urban. I'd be surprised if it didn't hold true.

What makes you think it doesn't?