[int0x2e]

I totally agree with you from a usability standpoint, and while it is possible to make this work well, for larger-scale services it is rarely without costs, and for the most part - people don't seem to care as much as you'd think.

While it can be frustrating, I doubt much revenue (relatively speaking) was lost due to this issue, which means for most apps and services, it will likely not get done.

(I'm not disputing the merit of your arguments, just explaining why this will rarely get done well in real life...)