[flykespice]

The user only saw the headline and closed, isn't the author aiming visitors to read the content or clicks?

The same analogy could be made to a baker luring customers in their bakery with an attractive facade but the very same "customers" just give a quick glimpse and leave.

What is the win?

[yjftsjthsd-h]

In fairness, I did in fact read more or less the whole thing. I walked away with a fairly low opinion of the article and the author, but I did read it :)