[Retric]

There isn’t much lock in with phones or tablets as people go back and forth between iOS and Android. Apple’s advantage is simply selling a compelling product with great advertising which is why they are so profitable.

I find it odd that people get so invested in Apple as a company, but while beating them head to head is difficult it’s also potentially extremely profitable.

[croes]

Buying all the apps is an additional factor to be considered.

>There is’t much lock in with phones or tablets as people go back and forth between iOS and Android.

It still complicated to transfer all data and settings from one Android phone to another Android phone. I highly doubt it's simpler to transfer all data from iOS to Android or vice versa

[Retric]

> It still complicated to transfer all data and settings from one Android phone to another Android phone.

Odd, it’s almost trivial to go from iPhone to iPhone, but I never had 2 Android phones in a row.

Anyway, despite it being a major revenue stream most people purchase minimal if any apps and of those many can make the swap. Money sinks like Clash of Clans generally let you transfer accounts between platforms to keep people hooked. And of course subscription like Disny+ are independent.