[kareemsabri]

I found it useful conjecture. It presents evidence and states the conclusions it draws, with appropriate disclaimers. Based on the facts, the conclusions are not unreasonable.

- Apple has kneecapped ads from competitors, this is acknowledged fact

- Apple services revenue has grown significantly since, which includes ad revenue, this is acknowledge fact (to the SEC no less)

- Apple does not disclose ad revenue as proportion of services revenue, but it's reasonable to think it would grow as well

Digital marketers have personally told me app install ads and the like on Facebook are no longer effective, so we'd expect those dollars to move to other areas.