[ramesh31]

Apple is uniquely positioned to come out on top of the cookie-pocalypse. All of their work with Apple ID will pay off once they have the largest first party audiencing capability in the world.

[sokoloff]

I suspect it won’t be the largest (by population), but it could easily be the most valuable.

[bushbaba]

I just wish the government stepped in and prevented this. this is an anti competitive move.

[ramesh31]

>I just wish the government stepped in and prevented this. this is an anti competitive move.

Apple just made the first move. The downfall of third party tracking was inevitable. Google themselves are ending cookie support next year with Chrome.

[bushbaba]

I also believe googles Ad ecosystem should also be broken up to foster better competition

[parasubvert]

What’s anti-competitive about letting customers block third party tracking cookies?

Unless you’re saying Apple shouldn’t be in the Ad business at all. But then neither should Google, or Meta, and that’s their entire revenue stream.