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by vanadium1st 1402 days ago
I am already doing exactly that, and am getting paid for it.

I am a logo artist and I sell pre-made logo designs. Before the current AI services I had to come up with visual ideas by myself, like a caveman. Now I use the AI to generate a bunch of sketches and blurry ideas, and then use my graphic design experience to polish them up to a usable level. Here's how it looks. https://imgur.com/a/DKTsKdC

I am absolutely sure that a lot of people are doing the same right now, just keeping quiet about it.

2 comments

Thank you for that perspective. The linked work is clearly the work of a skilled professional.

I am intrigued by the use of AI as a form of creativity assist. As someone without any talent for this, the left pictures are useless for me, as I don't know how to take them into something like the pictures on the right. The point of a sketch is to show them to a customer, but if you would show these sketches to me, I wouldn't know which one would turn out great and which one wouldn't.

Given that, do you feel that the generated sketches are useful as a base sketch? I mean, you could probably have used any of the existing NFL teams logos and as inspiration, instead of letting the software remix them for you.

Using existing logos for inspiration (like the NFL ones) is a tightrope because when you get inspired too much you get into legal problems. No one wants a plagiarised or copied logo. Every small borrowed idea, color, composition or a detail is a potential problem. And if you share too much of them - you have an unusable logo. No such problem with AI logos. You can be as much inspired as you want by it, up to a straight copy if you find it good enough.
Just tested it after looking through your album, and DALL-E seems pretty good for getting a logo concept generated.

This is what I got for the prompt "honey badger logo for an NFL sports team"

https://imgur.com/a/i2nnii2

Dunno what's going on with that last guy though, perhaps he's had one too many concussions on the field...

Yes, Dall-e 2 is definitely much better at it than other current AI services. But, most people still don't have access to it. Like me for example. I've been in the waitlist from the start, got a cool portfolio - still didn't get in. Maybe I'm just unlucky, or maybe the problem is that I'm in Ukraine. For some reason OpenAi GPT-3 Playground is restricted in our country, so I expect that other OpenAi products might be closed to me for the same reason.

I've seen many examples of Dalle-2 logos similar to yours. It seems like it got at least to a step "good enough to be usable, but with quality on the cheaper side". Which is super impressive and already puts a lot of designers out of work. I sell cheap stock logos on the side, I would feel that loss of income. But right at this moment there's definitely still a quality ceiling for it and the AI didn't put me out of the job completely. If you want a good and expensive-looking logo, you still need a professional human.

I won't be surprised when that changes too and the AI's get to my level. They are already so much closer than I could ever imagine. But at this moment they aren't there.