It's run by Tarandeep Gill, who seems to have garnered a bit of a reputation. He was behind the "IE users are stupid" hoax.
source: http://blog.forret.com/2011/10/is-backify-512gb-backup-for-f... http://en.wikipedia.org/wiki/AptiQuant
I'd avoid his other companies (AptiQuant and atCheap.com) as well.