[Apocryphon]

It also happened under the cover of an obscure promo program that was far less visible than a rival app store. I don’t believe it is a true precedent for the hypothetical people are worrying about here.

Another important factor is the consumer backlash it’d engender.

https://news.ycombinator.com/item?id=30808926

To do something as disruptive as to create a new App Store and force everyone to migrate is not easy. Users are sick of juggling as many user accounts as they do already. Not all existing iOS users will switch, there will be grassroots viral social media campaigns on other platforms warning people not to use it, and it will bring a lot of bad PR. It would not be a frictionless transition and Meta would quickly discover that it is more trouble than it is worth. (And as I’ve pointed out elsewhere, I don’t believe Facebook or Google have the gumption these days to create widely popular new products these days.)

Ultimately, I believe both the public in the form of democratic government, and in the form of consumers, can be counted on to do the right thing. We should not put ourselves in the position of simply relying on one corporation’s benevolent paternalism to check the power of other corporations.