Not a new idea, but they've stepped up the language and announced new signals to encourage sites to stop trying to game the search engine with useless content.
SEO consultants might need to start hiring good writers instead of bean-counters: "We've audited your site and you need 10 more landing pages each containing 250 words of lifeless keyword-stuffed repetition."
SEO consultants might need to start hiring good writers instead of bean-counters: "We've audited your site and you need 10 more landing pages each containing 250 words of lifeless keyword-stuffed repetition."