[rajpaul]

Cellphones and TVs prove that it's "winner takes all", because they all use standards that have won and now have it all. For example, despite the fact that Blu-ray players are made by different manufactures, the Blu-ray technology is still the take all winner in the HD format wars.

Also, throwing the PC industry out as an anomaly is a mistake because iOS and the PC both particular kinds of technology - they are platforms. In this type of "winner takes all" scenario it isn't the standard that takes it all, but the platform providers. The only hope for iOS is the web as the platform.

Aside, I think that Windows Mobile has an even more compelling business model than Android, because Microsoft has more of a financial incentive to improve their proprietary platform than Google does.