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by aluminussoma
1405 days ago
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iPhone+ iPad revenues compose ~65% of revenues. Mac revenues are ~10%. They are allocating people to where they expect to make the most money. I don't characterize that as coasting, just business sense. Overall, I still agree that Apple needs to do better with Macs. |
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This is a little misleading.
The Mac has had several record quarters since Apple Silicon Macs started shipping nearly two years ago. Let me repeat: a nearly 40 year-old computer has never sold better than it does now.
On a revenue basis, the Mac generates more revenue than the iPad; that's been the case for quite a while now.
Apple's latest quarterly report shows for the first 9 months of the fiscal year, Mac revenue is about $6 billion ahead of the iPad [1].
I get it; there are all kinds of different UI/UX paradigms that didn't exist back in the day and some of them are out of place.
But I've been using the Mac long enough to remember how fragile System 7 was and how INITs could crash your machine because everything lived in the same address space. On a 25 Mhz 68030-based Mac with 2 Mb of RAM.
The Mac is in much better shape now than it was a few years ago, when Apple couldn't ship stuff because they were beholden to Intel's processor roadmap, that was often late.
I don't mean to echo something we hear at each Apple presentation but these are the best Macs they've ever made. Old timers will remember the multiple times the Mac (and Apple) were doomed. I don't expect that to be the case; I guess we'll revisit when the Apple Silicon Mac Pro ships later this year or early 2023.
[1]: https://www.apple.com/newsroom/pdfs/FY22_Q3_Consolidated_Fin...